In brief, we help you to research, identify, plan for and action strategies that will help your organisation succeed. Sounds simple enough doesn’t it? However, it’s crucial to choose the correct ingredients of the marketing mix and that’s where we come in.
We start by really getting to know your business – its internal strengths and weaknesses and any external opportunities and challenges. We work at your pace and ensure that research is done prior to agreeing any objectives and the best ways of achieving them. We’ll then help you test and review ideas before rolling them out to maximise the chances of success.
Effective marketing is about really knowing your existing and potential customers and communicating relevant messages to them. We’ll help you to grab their attention, develop their interest and desire for your products or services and convert this into action.
Depending on your aims and budget you can choose to focus on just one or two goals or opt for a comprehensive marketing overhaul.
The six steps to success
1. Research – knowledge is power!
Market research is essential to find out what your customers or clients really value, what your competitors are doing and where the gaps in the market are. When the results are in, the required resources in people and technology are then agreed with you before anything happens.
2. Define what you want to achieve
Next, we agree objectives with you so you can measure results. To be effective, these need to be SMART – Specific, Measurable, Achievable, Realistic and Time scaled.
3. Plan your strategy
We’ll then outline a marketing strategy including a profile of your target markets and the mix of the “6 P’s” (Product, Price, People, Promotion, Place and Positioning).
4. Make it happen
Each strategy is split into what needs to be done and by when, who will do it, costs and what will the measurable projected outcome will be.
5. Monitor & Review Progress
We’ll also help you review results to ensure things are on target and give advice on modifying plans where necessary.
6. Evaluate Results
You’ll want to measure outcomes, so we analyse results to see what went well and what needs improving to give you valuable information for your next project.